Hi, I am Camila Carvalho.
A designer born and raised in the largest favela of Rio de Janeiro.
A naturally curious professional, I am passionate about exploring and learning across diverse fields. I hold a BA in Digital Design from the University of the Arts London (UAL) — where I lived for seven years — and have completed multiple courses in leadership and digital product management. More recently, I earned a second degree in Digital Marketing from the Pontifícia Universidade Católica
DESIGN + DIGITAL PRODUCT + MARKETING
My career path has shaped me into a versatile professional with strong skills and solid experience in key disciplines for designing and executing strategies for digital products and services.
I specialize in uncovering genuine customer needs and navigating the intersection of business and technology. Leveraging a range of problem-solving and research techniques, I translate insights into products and services that positively impact thousands of lives.
" When I'm not working or studying, I love sports and outdoor activities. I'm always looking for adrenaline."
BEYOND WORK
Experience
2022 - Present
PRODUCT DESIGN MANAGER
Led the end-to-end phygital experience for products and services, managing a team of 12+ interdisciplinary designers (Product Design, UX Research, UX Writing, and Service Design) across multiple company areas. Directed the development of Dasa’s main tool for scheduling exams, vaccines, and accessing diagnostic results, ensuring a seamless and integrated user experience. I am also responsible for leading Design System and Accessibility initiatives.
2019 - 2021
2021 - 2022
PRODUCT MANAGER
Directed the Product and Design strategy for the company’s main sales tool for life insurance distribution partners — overseeing the full process from discovery to technical detailing (epics and stories) and successful implementation.
2019 - 2019
GROUP PRODUCT MANAGER
Oversaw product development for a startup combining innovative technology, underwriting, reinsurance, and digital influencers to offer life insurance for people with diabetes — managing e-commerce, intelligent lead management and distribution systems, and an insurance management app.
PRODUCT MANAGER
Led the digital transformation of SulAmérica’s auto insurance journey, applying a Lean approach (Hoshin Kanri) from problem framing and hypothesis definition to execution and results tracking.
2016 - 2019
INNOVATION & PRODUCT DESIGN
Established ICATU LABS to foster a culture of innovation and customer centricity, delivering service diagnosis initiatives, market trend mapping, and user behavior analysis.
2014 - 2016
STRATEGY & PRODUCT DESIGN
Designed and delivered end-to-end service solutions for major clients — from research to implementation — for brands such as Bradesco, Brasilcap, DutyFree, and Coca-Cola.
2012 - 2014
FREE WEB DESIGNER
Developed complete websites for small and medium-sized businesses, from concept to launch.